3Cinteractive (3C), a leading provider of mobile marketing services, announced its second acquisition this year, purchasing the Prime Message mobile marketing business unit from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions. Catapult Advisors LLC served as financial advisor to 3C for the transaction.

This acquisition will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade mobile marketing platform and its enterprise grade speed, scale, and reliability. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet, mobile web, push and the next generation of A2P messaging, RCS.

As consumer demand for mobile communication continues to increase, and the speed at which today’s technology is evolving, 3C’s platform and services help leading brands stay on top of current trends, to remain relevant with their audience.

Mike FitzGibbon, President of 3C, said, “We are always looking to enhance and grow our leadership position, and this acquisition is one example of how we are constantly evaluating market opportunities to push that forward. The acquisition of CellTrust messaging expands our offerings, enabling us to enter new verticals and strengthen our position to take advantage of disruptive technologies such as RCS.”

Currently, 3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results.

Leveraging 3C’s expertise connecting mobile to business results and its Switchblade platform’s multichannel capabilities,including SMS and MMS, mobile coupons, mobile wallet, mobile web, location-based services and more marketers can deliver timely, relevant engagements at the moment of need.