By Kieran McQuilkin – February 12, 2019

If you can’t beat them, buy them.

McLean-based analytics platform Logi Analytics is set to acquire competitor Jinfonet Software, a provider of operational reporting analytics.

The acquisition consolidates two of the top platforms for embedded analytics – it comes three months after Logi and Jinfonet tied for the No. 1 rating for embedded analytics by Dresner Advisory Services.

Logi, founded in 2001, makes software that embeds analytics dashboards in 1,900 enterprise applications, for industries including telecom, healthcare, sales and insurance. Its clients, like Ski Data, Ericsson and Informatica, include mostly software companies that would otherwise have to connect analytics tools throughout a company’s entire suite of apps.

The deal will consolidate Rockville, Md.-based Jinfonet’s reporting software with Logi’s dashboards and self-service analysis under the Logi brand. Terms of the transaction were not disclosed.

The combined company will have about 250 employees, CEO Steven Schneider told Inno in an interview. One-hundred of those work at its McLean headquarters, with another 20 in Rockville that joined from Jinfonet.

“Jinfonet software is also focused on the embedded analytics space, but it’s much smaller and focused on a niche,” Schneider said. “By acquiring them, we have a broader product set for more use cases, and we can scale.”

Jinfonet similarly embeds analytics in enterprise applications, but focuses primarily on processes like healthcare and regulatory forms that need to be printed or fit to specific dimensions.

Logi is additionally planning to add hundreds of customers and expand its reseller partnerships in Europe and Asia through the acquisition, Schneider said. It also has offices in England and Ireland.

Schneider said 80 percent of revenue comes from the U.S., but it’s growing faster internationally. The company is profitable and has reported double-digit revenue growth in recent years, he said.

In its startup days, Logi was backed by local venture capital groups Updata Partners and Grotech Ventures, eventually raising a combined $48 million in funding. In October 2017 it was acquired by Los Angeles-based Marlin Equity Partners.