Fluid, a digital shopping software and services company, has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers. By adding 8thBridge’s technology and capabilities, Fluid now offers a comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform.

Fluid is known as an e-commerce innovator that transforms the way people shop, which makes 8thBridge’s Social CRM platform an ideal acquisition. 8thBridge specializes in helping brands leverage onsite social discovery and curation experiences to derive new customer insights, execute targeted loyalty programs and promotions, and conduct social network retargeting campaigns.

“Fluid thrives on helping retailers find new ways to connect with their customer base and provide engaging, compelling experiences that turn shoppers into buyers,” Fluid CEO Kent Deverell said. “8thBridge has a strong track record of delivering innovative Social CRM solutions that connect shoppers to each other, builds community and content around brands and products, and helps drive an unparalleled level of customer insight through the social analytics technology built into the Graphite platform.”

8thBridge’s Graphite platform is an end-to-end social commerce platform that spans social login, curation, discovery, sharing, Facebook analytics, customer segmentation, and multi-channel campaign automation.

“Retailers that embrace the full capabilities of the 8thBridge Graphite platform have created superior experiences for their customers and are driving between 5% and 15% in new sales per year,” founder and CEO of 8thBridge Wade Gerten said. “We will be working with Fluid to evolve the technology into an even more powerful platform for creating amazing e-commerce experiences for people.”

Fluid’s customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: The North Face, Chicos, Brooks Brothers, Reebok, Vans, LL Bean, Diapers.com and HSN.